The “Don’t Forget Leprosy” Campaign Unveils a New Tagline: The Last Mile Starts Now

The new slogan was unveiled by WHO Goodwill Ambassador for Leprosy Elimination Yohei Sasakawa during a reception held in Geneva on May 18 alongside the 79th World Health Assembly, marking his 25 years as an ambassador in the fight against leprosy.

“The Last Mile Starts Now” is the latest iteration of the “Don’t Forget Leprosy” campaign that Sasakawa launched during the COVID-19 pandemic.

The new tagline reflects the belief that the final stage of any journey is often the most challenging. Although significant progress has been made toward a world free from leprosy, important work remains to be done to eliminate the disease and address the stigma, discrimination, and social exclusion that continue to affect persons impacted by leprosy.