01064nas a2200169   4500000000100000008004100001653001100042653001200053653001000065653001600075653001800091100001800109245007800127300000900205490000600214520067400220       2014                            d10aStigma10aleprosy10aIndia10aCommunities10aCommunication1 aShrivastava S00aUsing Campaigns to De-stigmatize Leprosy in India. Stories from the Field  a1-210 v93 aThis article describes the process of demystifying leprosy. It shows how the three important stakeholders (3Ps)—persons with leprosy, persons with concern and providers of health services—forged a strategic alliance that not only helped eradicate leprosy but also deal with the more intractable issue of social stigma attached to the disease. If leprosy is a common ailment today, it is to a large extent due to community participation. The article emphasizes that if health problems are identified and approached through the community, not only are fears and misconceptions of community removed, but the community reinvents itself to bring about desirable changes.