01070nas a2200169   4500000000100000008004100001653001800042653001200060653001000072653001600082653001800098100001700116245007800133300000900211490000600220520067400226       2014                            d10aSocial stigma10aleprosy10aIndia10aCommunities10aCommunication1 aShrivastava 00aUsing Campaigns to De-stigmatize Leprosy in India. Stories from the Field  a1-210 v93 aThis article describes the process of demystifying leprosy. It shows how the three important stakeholders (3Ps)—persons with leprosy, persons with concern and providers of health services—forged a strategic alliance that not only helped eradicate leprosy but also deal with the more intractable issue of social stigma attached to the disease. If leprosy is a common ailment today, it is to a large extent due to community participation. The article emphasizes that if health problems are identified and approached through the community, not only are fears and misconceptions of community removed, but the community reinvents itself to bring about desirable changes.